Detection System of Promotion Abuse Using Similarity and Risk Scoring Methods
Offering promotion coupons is one of the most popular strategies of online marketing to attract new customers and increase customer loyalty. However, this strategy opens chances for fraud risk as the coupons are being redeemed multiple times using fake accounts. This risk becomes a burden to marketi...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Gadjah Mada
2022-08-01
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Series: | Jurnal Nasional Teknik Elektro dan Teknologi Informasi |
Subjects: | |
Online Access: | https://jurnal.ugm.ac.id/v3/JNTETI/article/view/3743 |