Detection System of Promotion Abuse Using Similarity and Risk Scoring Methods

Detection System of Promotion Abuse Using Similarity and Risk Scoring Methods

Offering promotion coupons is one of the most popular strategies of online marketing to attract new customers and increase customer loyalty. However, this strategy opens chances for fraud risk as the coupons are being redeemed multiple times using fake accounts. This risk becomes a burden to marketi...

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Bibliographic Details
Main Authors: Cut Fiarni, Arief Samuel Gunawan, Ishak Anthony
Format: Article
Language:English
Published: Universitas Gadjah Mada 2022-08-01
Series:Jurnal Nasional Teknik Elektro dan Teknologi Informasi
Subjects:
detection system
promotion abuse
levenshtein edit base
exact similarity
risk scoring
exploratory factor analysis
e-commerce
Online Access:https://jurnal.ugm.ac.id/v3/JNTETI/article/view/3743

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https://jurnal.ugm.ac.id/v3/JNTETI/article/view/3743

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