The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management...

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Bibliographic Details
Main Authors: Agnieszka Izabela Baruk, Grzegorz Wesołowski
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Energies
Subjects:
marketing communication
social media
image
enterprise
employer
employer’s image
Online Access:https://www.mdpi.com/1996-1073/14/14/4177

Internet

https://www.mdpi.com/1996-1073/14/14/4177

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