Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty

Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty

<p class="AbstractTitle"><em>This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampl...

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Bibliographic Details
Main Authors: Dedek Kurniawan Gultom, Muhammad Arif, Muhammad Elfi Azhar, Mukmin Mukmin
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2020-11-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
brand loyalty, brand satisfaction, self congruity
Online Access:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/5633

Internet

http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/5633

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