The Quality of Brand Products: Expected Attributes vs. Perceived Reality
Research purpose. The quality means a core attribute of the product. Based on empirical assessment of the consumer, it is ascertained if the products are of high quality. However, there may be considerable counterarguments against this assessment, because quality is a subjective characteristic. For...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-06-01
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| Series: | Economics and Culture |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jec-2019-0011 |