Social media marketing elements, purchase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain
The fast fashion business is becoming more reliant on social media marketing (SMM) as SMM enables larger data collection and communication between the brand and its consumers. This study investigates the impact of SMM aspects such as customization, entertainment, interactivity, trendiness,...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Growing Science
2024-01-01
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Series: | International Journal of Data and Network Science |
Online Access: | http://www.growingscience.com/ijds/Vol8/ijdns_2024_47.pdf |