Social media marketing elements, purchase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain

Social media marketing elements, purchase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain

The fast fashion business is becoming more reliant on social media marketing (SMM) as SMM enables larger data collection and communication between the brand and its consumers. This study investigates the impact of SMM aspects such as customization, entertainment, interactivity, trendiness,...

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Bibliographic Details
Main Authors: Fandi Omeish, Mohammad Alrousan, Mahmoud Alghizzawi, Abbas Aqqad, Ruba Al Daboub
Format: Article
Language:English
Published: Growing Science 2024-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol8/ijdns_2024_47.pdf

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