The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium
Environmental degradation caused by the unsustainable consumption behavior of consumers puts a strain on the environment and is hindering sustainable development. One approach is to reduce or change consumption from traditional products to green products to avoid this negative impact and encourage a...
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| Format: | Article |
| Language: | English |
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Luminous Insights
2020-11-01
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| Series: | Journal of Sustainable Marketing |
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| Online Access: | https://luminousinsights.net/articles/josm-2020-23 |