Transformation in Consumers’ Behaviours and Attitudes Toward Services in Romania

Since 1989, the fall of the communist era in Romania and until now, the services economy has known a gradual transformation towards a fully functional market economy. Even if the start was a slow and painful one, things have quickly accelerated when Romania entered the EU. The research purpose is to...

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Bibliographic Details
Main Author: Laura Daniela Roșca (Tănase)
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2020-08-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_83.pdf