PENGARUH KEPUASAN KONSUMEN DAN PENGALAMAN MEREK TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KECINTAAN MEREK
ABSTRACT This research aims to examine how brand love, customer satisfaction, and brand experience influence brand loyalty. The survey targets visitors of Vien’s Solo restaurant, using convenience sampling technique whit a sample size of 150 respondents. Primary data wad collected from respondents’...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Ilmu Ekonomi AMA
2023-12-01
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| Series: | Among Makarti |
| Subjects: | |
| Online Access: | https://jurnal.stieama.ac.id/index.php/ama/article/view/456 |