Effect of healthcare workers’ personalities on health service quality: A case study of hospitals on the Malaysia-Indonesia border

The personality of healthcare workers, including doctors, nurses, and any employee who directly provide supportive services to a patient, is vital in health service quality, contributing to the hospital’s brand image. Malaysia has successfully built that brand image attracting many Indonesians to ha...

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Bibliographic Details
Main Authors: Nurul Komari, Fariastuti Djafar
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-01-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17650/PPM_2023_01_Komari.pdf