What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual

On March 16, 2020, the majority of the Santa Clara University community moved to remote work due to the COVID-19 pandemic. All in-person work and activity were suspended and moved to an online format. During this time, open positions were frozen, budgets were cut, and the future seemed to change...

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Main Authors: Yang, Anna, McDowell, Kelci Baughman, Jamaleddine, Sandra, Louthen, Erin, Rodriguez, Judith, Welter, Christine
Format: Article
Language:English
Published: Marketing Libraries Journal 2021-11-01
Series:Marketing Libraries Journal
Subjects:
Online Access:https://journal.marketinglibraries.org/fall2021/09_MLJv5i2.pdf
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author Yang, Anna
McDowell, Kelci Baughman
Jamaleddine, Sandra
Louthen, Erin
Rodriguez, Judith
Welter, Christine
author_facet Yang, Anna
McDowell, Kelci Baughman
Jamaleddine, Sandra
Louthen, Erin
Rodriguez, Judith
Welter, Christine
author_sort Yang, Anna
collection DOAJ
description On March 16, 2020, the majority of the Santa Clara University community moved to remote work due to the COVID-19 pandemic. All in-person work and activity were suspended and moved to an online format. During this time, open positions were frozen, budgets were cut, and the future seemed to change every other day. Marked with uncertainty, the University Library’s Marketing and Events Committee embarked on a journey to transition its annual in-person Welcome Fest to an online event. This article describes the Marketing and Events Committee’s marketing campaign, implementation, and outcomes of the University Library’s first Virtual Welcome Fest. Future considerations include strategic collaboration with instructional librarians, feedback as an option for participants, and a hybrid format for orientation.
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spelling doaj.art-c67f4fc2f88e4d5f88a724b6879643442022-12-21T21:25:19ZengMarketing Libraries JournalMarketing Libraries Journal2475-81162021-11-0152140159What We Did During the Pandemic: Transforming Our Student Welcome Fest to VirtualYang, Anna0McDowell, Kelci Baughman 1Jamaleddine, Sandra 2Louthen, Erin 3Rodriguez, Judith 4Welter, Christine 5Santa Clara UniversitySanta Clara UniversitySanta Clara UniversitySanta Clara UniversitySanta Clara UniversitySanta Clara UniversityOn March 16, 2020, the majority of the Santa Clara University community moved to remote work due to the COVID-19 pandemic. All in-person work and activity were suspended and moved to an online format. During this time, open positions were frozen, budgets were cut, and the future seemed to change every other day. Marked with uncertainty, the University Library’s Marketing and Events Committee embarked on a journey to transition its annual in-person Welcome Fest to an online event. This article describes the Marketing and Events Committee’s marketing campaign, implementation, and outcomes of the University Library’s first Virtual Welcome Fest. Future considerations include strategic collaboration with instructional librarians, feedback as an option for participants, and a hybrid format for orientation.https://journal.marketinglibraries.org/fall2021/09_MLJv5i2.pdflibrary orientationmarketingoutreachsocial mediavirtual event
spellingShingle Yang, Anna
McDowell, Kelci Baughman
Jamaleddine, Sandra
Louthen, Erin
Rodriguez, Judith
Welter, Christine
What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
Marketing Libraries Journal
library orientation
marketing
outreach
social media
virtual event
title What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_full What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_fullStr What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_full_unstemmed What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_short What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
title_sort what we did during the pandemic transforming our student welcome fest to virtual
topic library orientation
marketing
outreach
social media
virtual event
url https://journal.marketinglibraries.org/fall2021/09_MLJv5i2.pdf
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