Customer Loyalty Improves the Effectiveness of Recommender Systems Based on Complex Network

Customer Loyalty Improves the Effectiveness of Recommender Systems Based on Complex Network

Inferring customers’ preferences and recommending suitable products is a challenging task for companies, although recommender systems are constantly evolving. Loyalty is an indicator that measures the preference relationship between customers and products in the field of marketing. To this...

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Bibliografische gegevens
Hoofdauteurs: Yun Bai, Suling Jia, Shuangzhe Wang, Binkai Tan
Formaat: Artikel
Taal:English
Gepubliceerd in: MDPI AG 2020-03-01
Reeks:Information
Onderwerpen:
recommender systems
customer loyalty
complex networks
Online toegang:https://www.mdpi.com/2078-2489/11/3/171

Internet

https://www.mdpi.com/2078-2489/11/3/171

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