Consumer Response to Food Corporate Social Irresponsibility: Food Performance and Company Ethics Irresponsibility

Consumer Response to Food Corporate Social Irresponsibility: Food Performance and Company Ethics Irresponsibility

Corporate social irresponsibility (CSI) seriously damages the rights and interests of stakeholders, particularly consumers. This study analyzes the consumer response to food performance irresponsibility and food corporate ethics irresponsibility by moral emotions. A situational simulation experiment...

Full description

Bibliographic Details
Main Authors: Weiping Yu, Dongyang Si, Jun Zhou
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Series:Behavioral Sciences
Subjects:
food performance irresponsibility
company ethics irresponsibility
negative word of mouth
boycott
moral emotion
gender
Online Access:https://www.mdpi.com/2076-328X/12/11/461

Internet

https://www.mdpi.com/2076-328X/12/11/461

Similar Items