Comparison of the importance of beef price labelling aspects: An eye-tracking approach
Self-reported approaches such as surveys are a common way in which consumers' preferences and needs can be assessed but this approach can provide incorrect results. Few studies combine data from cognitive psychology, cognitive neuroscience, and marketing. Among these techniques, eye-tracking ca...
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| Format: | Article |
| Language: | English |
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Elsevier
2022-07-01
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| Series: | Heliyon |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844022010714 |