A Business Model for Platform Businesses in Market Entry Stage in Iran’s Digital Platform Markets
The popularity of the platform BM in recent years, but the failure of platforms in various industries shows the need for field studies about the elements of the platform BM. This research was first carried out with a multi-case study strategy conducted 23 semi-structured interviews with managers and...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2023-03-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_15918_0c2f4a09df4b708f1841fe71d6347fac.pdf |