PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA OTO BANK NAGARI CABANG KOTO BARU

This study was conducted to determine how much influence service quality and satisfaction customers on customer loyalty at Oto Bank Nagari Koto Baru Branch. The purpose of this research was carried out to find out how much influence Service Quality and Customer Satisfaction have on customer loyalty...

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Autors principals: Aldia Rilas, Mayroza Wiska, Fenisi Resty
Format: Article
Idioma:English
Publicat: Universitas Bung Hatta 2022-01-01
Col·lecció:Jurnal Manajemen Universitas Bung Hatta
Accés en línia:https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/19949