PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA OTO BANK NAGARI CABANG KOTO BARU

This study was conducted to determine how much influence service quality and satisfaction customers on customer loyalty at Oto Bank Nagari Koto Baru Branch. The purpose of this research was carried out to find out how much influence Service Quality and Customer Satisfaction have on customer loyalty...

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Bibliographic Details
Main Authors: Aldia Rilas, Mayroza Wiska, Fenisi Resty
Format: Article
Language:English
Published: Universitas Bung Hatta 2022-01-01
Series:Jurnal Manajemen Universitas Bung Hatta
Online Access:https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/19949