Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944
The Coca-Cola Company sold drink concentrates and licensed rights to its trademarked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without...
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| Format: | Article |
| Language: | English |
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Universidad Nacional de Colombia, sede Medellín
2018-01-01
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| Series: | Historia y Sociedad |
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| Online Access: | https://revistas.unal.edu.co/index.php/hisysoc/article/view/65507/63979 |