The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?

The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?

The study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustai...

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Bibliographic Details
Main Authors: Bilal Ahmed, Shagufta Zada, Liang Zhang, Shehla Najib Sidiki, Nicolás Contreras-Barraza, Alejandro Vega-Muñoz, Guido Salazar-Sepúlveda
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-05-01
Series:Frontiers in Psychology
Subjects:
customer cognitive engagement
affective engagement
behavioral engagement
customer experience
customer identification
behavioral Intention
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.864841/full

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https://www.frontiersin.org/articles/10.3389/fpsyg.2022.864841/full

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