CREATIVITY AND INNOVATION IN TECHNOLOGY AND OPERATIONS MANAGEMENT THROUGH BRAINSTORMING

CREATIVITY AND INNOVATION IN TECHNOLOGY AND OPERATIONS MANAGEMENT THROUGH BRAINSTORMING

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This research develops an exploratory study on the impact of brainstorming on students' creativity and innovation. Therefore, the purpose of this research study is to advance on: how much the creativity and innovation of students increases with the use of brainstorming; how contextual variable...

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Bibliographic Details
Main Authors: Ana Cruz Suarez, Juan-Gabriel Martínez-Navalón, Vera Gelashvili, Giovanni Herrera-Enríquez
Format: Article
Language:English
Published: Academia Europea de Dirección y Economía de la Empresa 2022-03-01
Series:Journal of Management and Business Education
Subjects:
brainstorming
creativity
innovation
legitimacy
students
teaching
Online Access:https://jmbe2.redaedem.org/index.php/JMBE/article/view/75

Internet

https://jmbe2.redaedem.org/index.php/JMBE/article/view/75

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