CREATIVITY AND INNOVATION IN TECHNOLOGY AND OPERATIONS MANAGEMENT THROUGH BRAINSTORMING

CREATIVITY AND INNOVATION IN TECHNOLOGY AND OPERATIONS MANAGEMENT THROUGH BRAINSTORMING

This research develops an exploratory study on the impact of brainstorming on students' creativity and innovation. Therefore, the purpose of this research study is to advance on: how much the creativity and innovation of students increases with the use of brainstorming; how contextual variable...

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Bibliographic Details
Main Authors: Ana Cruz Suarez, Juan-Gabriel Martínez-Navalón, Vera Gelashvili, Giovanni Herrera-Enríquez
Format: Article
Language:English
Published: Academia Europea de Dirección y Economía de la Empresa 2022-03-01
Series:Journal of Management and Business Education
Subjects:
brainstorming
creativity
innovation
legitimacy
students
teaching
Online Access:https://jmbe2.redaedem.org/index.php/JMBE/article/view/75

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