Global vs. Local: A Quantitative Study of Factors Influencing Italian Consumers’ Preference in the Purchase of Food Products

Global vs. Local: A Quantitative Study of Factors Influencing Italian Consumers’ Preference in the Purchase of Food Products

Purpose: The study intends to expand the current literature on Italian consumers’ brand preferences between local vs. global alternatives in the specific Italian food sector. Design/methodology/approach: This study draws on concepts largely investigated like cultural identity theory, consumer e...

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Bibliographic Details
Main Authors: Alice Aiudi, Ilaria Curina
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2023-01-01
Series:Problemy Zarządzania
Subjects:
local vs. global brand
food sector
italian consumers
preference
cluster analysis
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=234887

Internet

https://pz.wz.uw.edu.pl/resources/html/article/details?id=234887

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