Global vs. Local: A Quantitative Study of Factors Influencing Italian Consumers’ Preference in the Purchase of Food Products
Purpose: The study intends to expand the current literature on Italian consumers’ brand preferences between local vs. global alternatives in the specific Italian food sector. Design/methodology/approach: This study draws on concepts largely investigated like cultural identity theory, consumer e...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2023-01-01
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Series: | Problemy Zarządzania |
Subjects: | |
Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=234887 |