Segmenting the tourism market using perceptual and attitudinal mapping
Decreasing numbers of tourists to the Czech Republic point at a weakening competitive position of Czech destinations during the most recent years. For many communities, tourism may be a short-lived economic dream when understanding of tourists´ perceptions and travel motives is lacking. The two obje...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Czech Academy of Agricultural Sciences
2002-01-01
|
| Series: | Agricultural Economics (AGRICECON) |
| Subjects: | |
| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-200201-0007_segmenting-the-tourism-market-using-perceptual-and-attitudinal-mapping.php |