Virtual worlds, real opportunities: A review of marketing in the metaverse
Metaverse, as an emerging phenomenon, presents businesses with new opportunities to create user-centered, interactive, and fully immersive products and services that transcend the boundaries of physical and digital reality. However, there is a lack of understanding among academics and business leade...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-10-01
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| Series: | Acta Psychologica |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691824003950 |