European Tourists Evaluation of Iranian Tour Guides Performance
Tour guides are frontline employees in the tourism industry who play an important role in providing informative and new experiences for tourists seeking exotic destinations like Iran. Success of the tourism industry very much depends on the performance of tour guides in each destination. Despite the...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2011-05-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_5083_dbddce0b4901e7dcaee3ec94cc8caccc.pdf |