Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers
Abstract The essential nature of brand is making differences. These days, emotional and symbolic features are so effective for making differences. One of the powerful and useful methods for making difference through these features is “Brand Personality” that means “the set of human characteristics a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-279-1&slc_lang=en&sid=1 |