THE EFFECT OF MARKET STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN CENTRAL KUANTAN DISTRICT, KUANTAN SINGINGI REGENCY

THE EFFECT OF MARKET STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN CENTRAL KUANTAN DISTRICT, KUANTAN SINGINGI REGENCY

This study aims to analyze the effect of market strategy on marketing performance in smallholder rubber in Kuantan Tengah District, Kuntang Singingi Regency, Riau. These market strategies include market shaping strategies, customer engagement strategies, and technology leadership strategies. The pop...

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Bibliographic Details
Main Authors: Elizabet Sona Br Tambunan, Shorea Khaswarina, Yeni Kusumawaty
Format: Article
Language:English
Published: University of Brawijaya 2022-01-01
Series:AGRISE
Subjects:
customer engagement
market formation
market performance
technology leadership
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/528

Internet

https://agrise.ub.ac.id/index.php/agrise/article/view/528

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