The brand image and performance of small and medium enterprises: How can social responsibility activities help?
Orientation: Business social responsibility (BSR) activities may lead to benefits for small and medium enterprises (SMEs). Research purpose: To investigate how SMEs could use BSR activities to improve their brand image and business performance. Motivation for the study: In a competitive environment...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2013-04-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/171 |