Customers' Attitudes towards the Mobile Banking and its Impact on the Intention to Use
Aim and introduction: The corona pandemic situation and the pervasive growth of information technology have strengthened banking services to customers via mobile phones. However, there are many concerns about customers' attitudes and intentions to use mobile banking. The present applied researc...
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| Format: | Article |
| Language: | fas |
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Iran Strategic Management Society
2022-03-01
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| Series: | مطالعات مدیریت راهبردی |
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| Online Access: | http://www.smsjournal.ir/article_148912_c624197e2c010514181aef9028553f2e.pdf |