Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content
Social media influencers have marked a significant change in advertising in recent years. By integrating sponsored content from advertisers into their feeds, they create awareness and favorable attitudes for products and brands. The effectiveness of this sponsored content builds on close adaptation...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2022-06-01
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| Series: | Studies in Communication Sciences |
| Subjects: |