“Even more than that, men love cars”: “Car guy” memes and hegemonic masculinity
The construction of gender identities occurs through a variety of social forces, including memes widely circulated on social media. Beyond the function of internet memes as entertainment, they also promote gender-based bonding through humor in ways that encourage performative gender roles central to...
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Format: | Article |
Language: | English |
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Frontiers Media S.A.
2023-01-01
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Series: | Frontiers in Sociology |
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Online Access: | https://www.frontiersin.org/articles/10.3389/fsoc.2022.1034669/full |