“Even more than that, men love cars”: “Car guy” memes and hegemonic masculinity

The construction of gender identities occurs through a variety of social forces, including memes widely circulated on social media. Beyond the function of internet memes as entertainment, they also promote gender-based bonding through humor in ways that encourage performative gender roles central to...

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Bibliographic Details
Main Author: Lauren Dundes
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-01-01
Series:Frontiers in Sociology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsoc.2022.1034669/full