Multimodality and relevance in the Athens 2004 Olympic Games televised promotion
This paper is concerned with a multimodal communicative act, the televised promotion of the 'Athens 2004 Olympic Games' on National Hellenic television. The first aim of the paper is to show that the commercial examined constitutes a "multimodal metaphor" (Forceville, 2004 and 20...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2006-11-01
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| Series: | Revista Alicantina de Estudios Ingleses |
| Online Access: | https://raei.ua.es/article/view/2006-n19-multimodality-and-relevance-in-the-athens-2004-olympic-games-televised-promotion |