Values to Visit a Culturally Significant But Forbidden Land: A Case of North Korea
This study aims to identify tourists’ values, develop a tool that measures tourist values with regard to visiting culturally significant, but forbidden, destinations, such as North Korea, and segment the relevant market. A composite method of qualitative and quantitative approaches constituted the p...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-01-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231219118 |