The Influenced Factors of the Switching Customer to Halal Cosmetic Products
Ideally, a Muslim will easily decide to consume cosmetic product that have a halal label compared to cosmetic product that are not yet labeled halal. However, there are many people who switch use of product even though they are labeled halal. This study aims to analyze behavior patterns and factors...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Halal Center UIN Sunan Gunung Djati Bandung
2021-02-01
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| Series: | Indonesian Journal of Halal Research |
| Subjects: | |
| Online Access: | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/10536 |