ADVANCING DIGITAL MARKETING IN MOLDOVA: AN ANALYSIS BASED ON A SOCIOLOGICAL SURVEY OF ENTREPRENEURS
The article presents the results of the study on the implementation of digital marketing in Moldovan enterprises. Based on a sociological study conducted by the author in May-June 2023 among entrepreneurs (N=131), the level of digital marketing usage, current trends, awareness of digital marketing t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National Institute for Economic Research
2023-01-01
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| Series: | Economy and Sociology |
| Subjects: | |
| Online Access: | https://es.ince.md/index.php/Economy_and_Sociology/article/view/155 |