ADVANCING DIGITAL MARKETING IN MOLDOVA: AN ANALYSIS BASED ON A SOCIOLOGICAL SURVEY OF ENTREPRENEURS

ADVANCING DIGITAL MARKETING IN MOLDOVA: AN ANALYSIS BASED ON A SOCIOLOGICAL SURVEY OF ENTREPRENEURS

The article presents the results of the study on the implementation of digital marketing in Moldovan enterprises. Based on a sociological study conducted by the author in May-June 2023 among entrepreneurs (N=131), the level of digital marketing usage, current trends, awareness of digital marketing t...

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Bibliographic Details
Main Authors: Valerii Gagauz, Olga Gagauz
Format: Article
Language:English
Published: National Institute for Economic Research 2023-01-01
Series:Economy and Sociology
Subjects:
digital marketing
entrepreneurship
survey
Online Access:https://es.ince.md/index.php/Economy_and_Sociology/article/view/155

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