Concepts And Importance of Strategic Innovation in SMEs: Evidence from Serbia
This paper aims to define a concept of strategic innovation given the impact it has on competitiveness, creation of growth strategies, new product categories and business models, as well as on changing the rules of the game on the existing market. In this sense, companies have to strategically redef...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade, Faculty of Organisational Sciences
2015-02-01
|
| Series: | Management |
| Online Access: | http://management.fon.bg.ac.rs/index.php/mng/article/view/56 |