Eventonym: A Specific Type of Advertising Proper Name
The paper uses a structural-semiotic approach to analyse the advertising names of special events (festivals, marathons, competitions, exhibitions, fairs, and other campaigns and projects for mass appeal) held mainly in the Samara region. Such targeted events, differing in their format, status, topic...
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| Format: | Article |
| Language: | Russian |
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Izdatelstvo Uralskogo Universiteta
2020-07-01
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| Series: | Вопросы ономастики |
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| Online Access: | http://onomastics.ru/en/content/2020-volume-17-issue-2-9 |