ESTEREÓTIPOS E IMAGEM DE PRODUTOS DO BRASIL E DA ALEMANHA A PARTIR DA PERCEPÇÃO DE BRASILEIROS E ALEMÃES

ESTEREÓTIPOS E IMAGEM DE PRODUTOS DO BRASIL E DA ALEMANHA A PARTIR DA PERCEPÇÃO DE BRASILEIROS E ALEMÃES

For the purpose to contribute with studies of perception and country image, this study aimed to identify the perception of Germans toward Brazil and its products, as well as the perception of Brazilians toward Germany and its products, drawing a parallel with the perception of Brazilians and Germans...

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Bibliographic Details
Main Authors: Gabriela Gazzi, Fernanda Lazzari, Rodrigo Eduardo Bampi, Luciene Eberle, Gabriel Sperandio Milan
Format: Article
Language:Portuguese
Published: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2018-01-01
Series:Desenvolvimento em Questão
Subjects:
stereotypes
country of origin effects
product image
country image
consumers’ perception
Online Access:http://www.redalyc.org/articulo.oa?id=75253741018

Internet

http://www.redalyc.org/articulo.oa?id=75253741018

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