Designing a Customer Behavior Model for Online Social Media Using Big Databases
Introduction: Customers' use of technology-based intelligent information can put forth some key decision variables as a good starting point for investor decisions in financial and banking markets. On the other hand, the increasing number of commercial banks has raised concerns about customer tu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2021-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2424_7725c17c3bfd5cf03498686d0c928d4e.pdf |