THE ROLE OF TRUST MEDIATES THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON REUSE INTENTION: A STUDY OF BUKALAPAK USERS IN DENPASAR CITY

The phenomenon of globalization exerts a substantial impact on the transformation of individuals' ways of living. One notable consequence of globalization is the expeditious progression of technology, which engenders greater practicality in people's lifestyles. A discernible shift in consu...

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Bibliographic Details
Main Authors: Putra I.B.A.S.A., Rahyuda I K., Suasana I G.A.K.G., Setiawan P.Y.
Format: Article
Language:English
Published: iVolga Press 2023-09-01
Series:Eurasia: Economics & Business
Subjects:
Online Access:http://econeurasia.com/issue-2023-09/article_04.pdf