Commercialized Intercollegiate Athletics
This article observes that American society’s passion for intercollegiate sports competition is an extremely powerful, naturally evolved cultural force. The marketplace responds to cultural forces, and the commercialization of college sports directly reflects the marketplace realities of our society...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kansas Libraries
2009-12-01
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| Series: | Journal of Intercollegiate Sport |
| Online Access: | https://journals.ku.edu/jis/article/view/10114 |