Influence of Car Configurator Webpage Data from Automotive Manufacturers on Car Sales by Means of Correlation and Forecasting
A methodology to prove the influence of car configurator webpage data for automotive manufacturers is developed across this research. Firstly, the correlation between online data and sales is measured. Afterward, car variant sales are predicted using a set of forecasting techniques divided into <...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-07-01
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| Series: | Forecasting |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-9394/4/3/34 |