Strategic agility and its role in achieving marketing prowess An analytical study of the opinions of a sample of managers at Al-Kafeel Company
The research aims to identify the role of strategic agility through its sub-dimensions (clarity of vision, basic (fundamental) capabilities, defining strategic goals, sharing responsibility, and taking action) as an independent variable in marketing ingenuity as a dependent variable through its dim...
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| Format: | Article |
| Language: | Arabic |
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Unviversity of Kufa, Faculty of Arts
2018-04-01
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| Series: | آداب الكوفة |
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| Online Access: | https://www.journal.uokufa.edu.iq/index.php/kufa_arts/article/view/6202 |