Out-of-the-blue Names of Paint Colors
Names of products play a significant role in their marketing, and are designed to express images with which buyers can identify. Manufacturers therefore pay close attention to their product names in order to maximize sales and to distinguish their products from those of competitors. The meaning of...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2018-01-01
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| Series: | Names |
| Online Access: | http://ans-names.pitt.edu/ans/article/view/2140 |