Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations
The event industry, including festivals, conferences, exhibitions and meetings is developing rapidly and has an important role in developing tourism related activities. The development of special events would be important from different aspects such as improving the residents’ quality of life and in...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2017-05-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://nmrj.ui.ac.ir/article_21453_bf6dc522a9644a4965c9884410cb9bcf.pdf |