The Impact of Service Quality and Communication in Developing Customer Loyalty: The Mediating Effect of Customer Satisfaction
Satisfaction with the services of banks is just a launching point in constructing long-term relations with customers. Customer loyalty is one of the main determinants of the achievement of the marketing partnership. However, how customer satisfaction can be transferred to loyalty is the key problem....
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Science and Technology, Yemen
2019-12-01
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| Series: | مجلة الدراسات الاجتماعية |
| Subjects: | |
| Online Access: | https://journals.ust.edu/index.php/JSS/article/view/1587 |