Spanish museums on Facebook: analysis of their communication as social museums
In recent years, the irruption of digital technologies forces museums not only to try to take advantage of these new possibilities but also to seek to optimize them to strengthen the achievement of a more social, participatory and collaborative museum, in line with what other cultural institutions a...
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| Format: | Article |
| Language: | Spanish |
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Universidad de Piura
2018-09-01
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| Series: | Revista de Comunicación |
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| Online Access: | http://revistadecomunicacion.com/en/articulos/2018_2/8_Art.html |