Revealing the Philosophy of Starbucks Logo: Semiotic Analysis
Starbucks is among the most recognizable coffee shops in Indonesia. People will recognize Starbucks by looking at the logo on the cup. The logo is essential in conveying the company's image and impression to customers. A brand's logo represents its identity. This study aims to analyze t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
institut agama islam negeri (IAIN) ponorogo
2022-09-01
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| Series: | ELTALL |
| Subjects: | |
| Online Access: | https://jurnal.iainponorogo.ac.id/index.php/eltall/article/view/4886/2251 |