BRAND EFFECTS ON CONSUMER BEHAVIORS: AN EXAMINATION ON TOOTH PASTE SECTOR
Branding is an important factor in consumer buying behavior. Today, understanding of the significance of brand concept as a long term in terms of businesses, strengthening brand image and creating brand loyalty has become important. For this reason, first of all, it is necessary to know...
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| Format: | Article |
| Language: | English |
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İstanbul Aydin University
2017-07-01
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| Series: | İstanbul Aydın Üniversitesi Dergisi |
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| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2018/01/iaud_v09i3002.pdf |